Matt DeSiena is the Head of Social at The Martin Agency. VP of Digital Strategy at The Winston Project, a creative collective in New York City. While he’s also held roles as the SVP Digital Strategy at the Winston Project, VP Digital Strategy at Saatchi and Saatchi Wellness and Content Director at TBWA\Chiat\Day New York, Matt’s an Italophile at heart. He wishes more people would blog again. He loves reading their stories.
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Writing for Attention
I can’t get this Substack post out of my head. Particularly since it exposes the reasons I haven’t been publishing as much on this blog. Here’s why: Even while I set out to publish this most recent version (7.0) of this website as a more raw journal with minimal editing, I know too much about…
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Under the Influence
Whose fault is it?
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Summer Reading List: 2021
Now that I’m vaccinated and beginning to meet up with other vaccinated people without a mask, it only makes sense that my first post in a long time is about a solo activity that doesn’t include anyone else. I chose five books to read this summer. The overall theme of these five entirely unrelated books…
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NYT: The American Abyss
I’m one of the most critical readers of the NYT and their overabundance of bad work over the years, but…coverage like this? It’s why news organizations need to be doubling down on longform. After last week’s open sedition by sitting members of Congress leading to a terrorist attack on the U.S. Capitol, more opportunities for…
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The Myth of American Restraint
Over the last four years, several prominent talking heads have pushed an irritating narrative that is a lethal mix of misinformation, bad math, and relied on closing your eyes and ears to believe it true. I’m not wild about using random Reddit comments as a credible source, but this is well-cited, and hopefully a good…
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My Software Stack
I recently purchased a new desktop PC (AMD 3600, 16GB Ram, AMD RTX 5600) with the intention of increasing productivity and testing and learning next-generation graphic design programs, VR, and ray tracing. It’s…pretty incredible. During the installation, I realized how intentional I am about maximizing speed and privacy on the system, but that I’ve never…
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The COVID Story No one’s Paying Attention To
Considering the Jupiter-sized clusterfuck that’s hitting the United States around the president’s taxes and insane response to a global pandemic, you’d be forgiven for missing a major corruption story that’s taking a backseat to, well, other stories about corruption. However, this story needs to be told. Rick Bright, the director of the Biomedical Advanced Research…
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Optimism amid the pandemic
Last year while in Tuscany, we drove down to Montalcino for the weekend. After nearly missing the sloped driveway and happy avoiding a rollercoaster-style tour of the Tuscan hills, we arrived at Villa Cipressi – a tiny family vineyard in Castelnuovo dell’Abate. The wines were complex but not overpowering, and the tour of the facilities…
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quarantine musings
It’s Day 52 of our quarantine in the age of COVID-19, and I’ve spent the last five weeks editing a running recap of events during this entire mess. By the end of this I hope you’ll follow some underrated Twitter accounts/comedians, be shocked about some things that weren’t reported in the news, and have a…