Matt
Matt
@theinstantwin@mattdesiena.com

Matt DeSiena is Chief Innovation Officer and Founder at Brava. He was Head of Social at The Martin Agency, and has held senior digital strategy roles at The Winston Project, Saatchi and Saatchi Wellness, and TBWA\Chiat\Day New York. An Italophile at heart. He wishes more people would blog again. He loves reading their stories.

53 posts
2 followers
  • A List of Software I’m Testing Before 2023

    We’re near the end of the year and it’s looking a lot lke the Web3 hype is overblown. But that conversation’s sucked so much of the air out of the room, that category-shifting products are being built without any acclaim outside of the occasional Product Hunt feature. In the rarest moments of spare time, I…

  • Creeping Normality Comes for The NBA

    The most unsettling part of a culture of no accountability in 2022 America – across business, politics, and most recently sports – is how swiftly it drags the Overton window even further from what’s acceptable. It feels like thirty years ago (it was eight) when Donald Sterling, multibillion owner of the Clippers, was forced into…

  • A Creative Revolution

    As Web 3.0 continues to be pushed by more people with little knowledge about the technologies, I’m excited to report roses growing in a bed of weeds. Notion, WordPress, Google (Workspace), Bytedance (Lark), Slack (as productivity tools live in-line) are finally building toward open standards of creation, which – unlike a technology designed to isolate…

  • A Well Kept-Garden

    I’m researching decision-making for a personal investment project I’m working on around real estate (Shortest explanation: Maximizing investment value by identifying perceived bias), and Reddit directed me to Less Wrong, a site that describes itself as a “community dedicated to improving our reasoning and decision-making.” I loved it immediately. Not for any of the articles…

  • Final Thoughts: The End of an Era

    So begins a long seven months until the first tip of the 2022-2023 basketball season. It’s always the saddest day of the year, helped only by a correct prediction of Kansas cutting the nets down. Had we not had our own Diaper Dandy this year, I’d have cleaned up in the betting pools. I remain…

  • March Madness 2022

    Almost every year I share my picks and link to full analysis for the NCAA Tournament before taking off two days of work to watch the games. This year’s going to be different for the reasons below, but best of luck in your respective bracket this year. This post will continually be updated. Update 1…

  • WordPress 5.9: Release Day

    Today – after the dev team agreed on the delayed release of the next major release of WordPress core – is the launch of the first supported release of full-site editing (FSE) for the platform. I don’t even know what to say to a volunteer team of passionate open-source developers that create a CMS that…

  • Winamp In WordPress: Yes Please.

    Someone rebuilt Winamp as a WordPress media player skin, llamas and all. Here’s the plugin and why it rules.

  • The Best Things I’ve Seen on the Internet in 2021

    It’s that time again. Here’s the annual year-end list of my favorite clips, memes, stories, and links I’ve saved since January 1st and no earlier. Previous editions: 2019 and 2018. This mashup of the Leo meme. This infographic of wine descriptions and what they mean. ProPublica’s investigative report on the short (and potentially long-term) effects…

  • Chris Cornell (RIP) Nailed This Cover

    Elena and I are going to see the Wallflowers tomorrow, and after determining that Jakob Dylan’s voice held up over the last twenty years (it did), I went down a YouTube rabbit hole of 80’s and 90’s cover songs. Full disclosure: I felt and still feel this is one of the most overrated tunes of…