Matt DeSiena is the Head of Social at The Martin Agency. VP of Digital Strategy at The Winston Project, a creative collective in New York City. While he’s also held roles as the SVP Digital Strategy at the Winston Project, VP Digital Strategy at Saatchi and Saatchi Wellness and Content Director at TBWA\Chiat\Day New York, Matt’s an Italophile at heart. He wishes more people would blog again. He loves reading their stories.
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Short Form Video isn’t the Problem
I was reading this article on Vox— a bit of a panic about short-form video. I don’t have the same fears about it, because I think I’m missing the dopamine brain rush where I feel like I have to keep endlessly scrolling or I’m going to miss something the enters the zeitgeist later. The larger…
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ai hype cycle fatigue
Zuckerberg, Apple, and Microsoft are running the blockchain playbook on AI. Three headlines with bad older cousins, and a case for utility over hype.
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a second act for linkedin?
LinkedIn nails ads and fumbles the feed. So I used Claude, MCP, and a hidden browser to update my profile and post without ever opening LinkedIn. Here’s how.
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WordPress and MCP Usher in the Next Era of Blogging
How Anthropic’s MCP turns WordPress into an AI-native publishing platform, and why that revives blogging for people with no time to blog.
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A Collab with Google Colab
I spent a few minutes on Bluesky yesterday (whose feed is becoming better and better by the day) and saw this post by @luokai. If you’re a data analyst or need to know enough about data to dabble in it, you might have played with Colab before. The difference here is how much easier it…
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A Second Golden Age of Blogging
I’ll have a longer post about this, but we’re publicly stating LLMs and their apps should be used in all the wrong ways for all the wrong reasons. The media hype is around search, image generation, and video generation, but all of those things pale in comparison to the utility they open up. This blog…
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Launched: My First Chrome Extension
My first Chrome extension is approved and live in the app store! It’s a simple Feedly article highlighter, creatively titled “Feedly Article Highlighter created for your Chrome desktop browser. I made this because I read a lot. This is back of napkin, but I’m estimating ~200 blogs and media feeds are plugged into my RSS…
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Manifesting 2025
I’ve already read too many “prediction” 2025 posts and we’re about to go into uncharted territory globally, so writing one doesn’t even make sense. I also had a chuckle at Ben Werdmuller’s personal 2025 OKR’s post intro about “This may be the most LinkedIn idea ever, but…” I’ve never met Ben outside of online circles,…
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A List of Software I’m Testing Before 2023
We’re near the end of the year and it’s looking a lot lke the Web3 hype is overblown. But that conversation’s sucked so much of the air out of the room, that category-shifting products are being built without any acclaim outside of the occasional Product Hunt feature. In the rarest moments of spare time, I…
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Creeping Normality Comes for The NBA
The most unsettling part of a culture of no accountability in 2022 America – across business, politics, and most recently sports – is how swiftly it drags the Overton window even further from what’s acceptable. It feels like thirty years ago (it was eight) when Donald Sterling, multibillion owner of the Clippers, was forced into…