Welcome!
This is the 9th version of my personal website. I’m Matt DeSiena, a creative technologist by trade. I believe a website’s purpose isn’t to “grow your personal brand” but instead have an unfiltered place of your own.
I’ve led social media for some of the largest ad agencies and brands in the world. Campaigns I’ve worked on have won awards. Play in the space long enough and learn a website should be a place for you be who you are, not what an audience or market wants you to be.
That’s what this site is. Sure, if you’re here you’ll read some words about AI and tech. I’m the Chief Innovation Officer at Brava, a creative collective based in New York. But you’re far more likely get some flavor of what I’m reading, links I’m clicking on, and friends I’m spending time with.
So enjoy your time. Grab a glass of wine or download a Chrome extension. And if you accidentally wound up here from LinkedIn or something, go here instead.
Recent Writing
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Jev & AI Privacy
I installed buzzy AI model Jev in a contained repo this morning to test out the hype they’re trying to manufacture on…
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Back From Cannes
I’ll have a lot more to say about The Cannes Lions Festival of Creativity this week. It was Brava’s first time there,…
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Humans are the Internet’s Minority
According to Cloudflare, agent traffic surpassed human traffic to websites for the first time last month.
As seen in
