Matt DeSiena is the Head of Social at The Martin Agency. VP of Digital Strategy at The Winston Project, a creative collective in New York City. While he’s also held roles as the SVP Digital Strategy at the Winston Project, VP Digital Strategy at Saatchi and Saatchi Wellness and Content Director at TBWA\Chiat\Day New York, Matt’s an Italophile at heart. He wishes more people would blog again. He loves reading their stories.
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Back From Cannes
I’ll have a lot more to say about The Cannes Lions Festival of Creativity this week. It was Brava’s first time there, and my wife and I took the kids to the festival (and a big thank you to both The Female Quotient and their main sponsor Lowe’s for running a kid’s camp so well).…
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Humans are the Internet’s Minority
According to Cloudflare, agent traffic surpassed human traffic to websites for the first time last month.
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The Age of Product is Here
We’re less than a week away from Apple’s WWDC where Tim Cook prepares his last address to developers and creative marketers before moving to Executive Chairman. His successor, John Ternus, was my preferred pick for CEO over Craig Federighi. At a high level at Apple and across verticals right now, AI’s the forcing function for…
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A Small Design Feature for Friends
Words…with Friends.
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The Pope Endorses Open Source?
I was up this morning making the kids’ pancakes and browsing the Pope’s new encyclical (as one does on a Monday) and saw this paragraph. Today, among the goods that are universally intended for everyone, we must also include new forms of property, such as patents, algorithms, digital platforms, technological infrastructure and data. In a context where…
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Beautiful Parable on Roberta Williams
A beautiful parable on Sierra Online founder Roberta Williams, who willed Mystery House into existence at her kitchen table. Now the subject of a documentary.
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The Best Things I’ve Read on the Internet in 2025
Each year I post a recap of the best of everything someone has written, filmed, posted, shared on the internet. l love this exercise. I always will. Previous editions: 2021, 2019, and 2018. As I think about this year, though, I noticed that the proliferation of poor and frankly lazy images and video into every…
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Meet your Heroes
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Memory Lane: John Cena Edition
Dave Chen posted this to Threads yesterday and I think it perfectly captures the way I’m feeling, too. The opportunity cost of revisiting battles we’ve already fought is massive and perhaps limitless. If this video were made today, there would be a manufactured culture war with talking heads and podcast screeds.
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AIs, Damn AIs, and Statistics
Adam Mosseri, Anthropic, and a flawed Reddit map of growth walk into my inbox. Three fresh examples of statistics weaponized against critical thinking.