Matt
Matt
@theinstantwin@mattdesiena.com

Matt DeSiena is Chief Innovation Officer and Founder at Brava. He was Head of Social at The Martin Agency, and has held senior digital strategy roles at The Winston Project, Saatchi and Saatchi Wellness, and TBWA\Chiat\Day New York. An Italophile at heart. He wishes more people would blog again. He loves reading their stories.

53 posts
2 followers
  • Optimism amid the pandemic

    Last year while in Tuscany, we drove down to Montalcino for the weekend. After nearly missing the sloped driveway and happy avoiding a rollercoaster-style tour of the Tuscan hills, we arrived at Villa Cipressi – a tiny family vineyard in Castelnuovo dell’Abate. The wines were complex but not overpowering, and the tour of the facilities…

  • quarantine musings

    It’s Day 52 of our quarantine in the age of COVID-19, and I’ve spent the last five weeks editing a running recap of events during this entire mess. By the end of this I hope you’ll follow some underrated Twitter accounts/comedians, be shocked about some things that weren’t reported in the news, and have a…

  • Some Things I Learned in 2019

    2019 deserves a medal. I think it’s one of the first years in a long time (since 2014 to be scientifically accurate) where Americans took inventory of their lives just before the clock struck midnight and thought “Well, except for the diapered mouthbreather in the Oval Office doing all sorts of damage to our long-term…

  • The 25 Best Things I’ve Seen on the Internet in 2019

    Every year-long trip around the sun, another 10 internet years goes by. Here are my annual picks for “Best things I’ve seen on the internet in 2019.’ Last year’s list is here. Enjoy an unproductive January 1st before getting back to it the next day. Have an amazing 2020, y’all.

  • 2020 Playlist

    I created a 2020 playlist for my friend’s New Year’s Eve party. Going somewhere at the last minute and don’t have bops? Steal them here, but only if you want jams that say goodbye to the last decade:

  • A List of my Favorite Songs of All-Time

    As I begin a marathon week of writing, I’ll be doing it to this playlist I created in 2014 and haven’t made many changes to since. After two months of being outside of New York City, I needed a bit of familiarity to ground myself. Enjoy!

  • Independence Day

    Considering that we’re in the most polarizing time I can remember in our history, this year I’m personally redefining Independence Day to how I can personally represent the idea of America: I’m declaring independence from progress for progress’ sake. Mark Zuckerberg’s professional success was his personal failure: Moving fast is *how* we broke things. I’m…

  • Survive and Advance

    I have a thing for sports. Like most relationships, it’s part healthy + unhealthy, rational + irrational, and we hit the occasional rough patch. But like all the strongest loves, it’s for life. And that’s why last night’s game featuring the most dynamic college talent ever to play at Duke University, versus the original superstar…

  • Saving the world with meals on wheels

    Professionally grow high standards in growth strategies after extensible innovation. Compellingly recaptiualize optimal services through ubiquitous infomediaries. Completely matrix client-based results before cross functional testing procedures. Monotonectally promote cross-unit core competencies rather than interdependent functionalities. Intrinsicly impact top-line portals and process-centric initiatives. Appropriately aggregate customer directed e-commerce without principle-centered solutions. Monotonectally orchestrate turnkey materials for…

  • On Deck: My Books for 2019

    “Wear the old coat and buy the new book.” – Austin Phelps Leonardo DaVinci – Walter Isaacson The Medici – Paul Strathern The Revenge of Analog – David Sax Heavy – Kiese Laymon A Drinkable Feast – Philip Greene Heat – Bill Buford G’morning, G’night – Lin-Manuel Miranda The Good Neighbor, the Life and Work…