Matt
Matt
@theinstantwin@mattdesiena.com

Matt DeSiena is the Head of Social at The Martin Agency. VP of Digital Strategy at The Winston Project, a creative collective in New York City. While he’s also held roles as the SVP Digital Strategy at the Winston Project, VP Digital Strategy at Saatchi and Saatchi Wellness and Content Director at TBWA\Chiat\Day New York, Matt’s an Italophile at heart. He wishes more people would blog again. He loves reading their stories.

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  • Some Things I Learned in 2019

    2019 deserves a medal. I think it’s one of the first years in a long time (since 2014 to be scientifically accurate) where Americans took inventory of their lives just before the clock struck midnight and thought “Well, except for the diapered mouthbreather in the Oval Office doing all sorts of damage to our long-term…

  • The 25 Best Things I’ve Seen on the Internet in 2019

    Every year-long trip around the sun, another 10 internet years goes by. Here are my annual picks for “Best things I’ve seen on the internet in 2019.’ Last year’s list is here. Enjoy an unproductive January 1st before getting back to it the next day. Have an amazing 2020, y’all.

  • 2020 Playlist

    I created a 2020 playlist for my friend’s New Year’s Eve party. Going somewhere at the last minute and don’t have bops? Steal them here, but only if you want jams that say goodbye to the last decade:

  • A List of my Favorite Songs of All-Time

    As I begin a marathon week of writing, I’ll be doing it to this playlist I created in 2014 and haven’t made many changes to since. After two months of being outside of New York City, I needed a bit of familiarity to ground myself. Enjoy!

  • Independence Day

    Considering that we’re in the most polarizing time I can remember in our history, this year I’m personally redefining Independence Day to how I can personally represent the idea of America: I’m declaring independence from progress for progress’ sake. Mark Zuckerberg’s professional success was his personal failure: Moving fast is *how* we broke things. I’m…

  • Survive and Advance

    I have a thing for sports. Like most relationships, it’s part healthy + unhealthy, rational + irrational, and we hit the occasional rough patch. But like all the strongest loves, it’s for life. And that’s why last night’s game featuring the most dynamic college talent ever to play at Duke University, versus the original superstar…

  • Saving the world with meals on wheels

    Professionally grow high standards in growth strategies after extensible innovation. Compellingly recaptiualize optimal services through ubiquitous infomediaries. Completely matrix client-based results before cross functional testing procedures. Monotonectally promote cross-unit core competencies rather than interdependent functionalities. Intrinsicly impact top-line portals and process-centric initiatives. Appropriately aggregate customer directed e-commerce without principle-centered solutions. Monotonectally orchestrate turnkey materials for…

  • On Deck: My Books for 2019

    “Wear the old coat and buy the new book.” – Austin Phelps Leonardo DaVinci – Walter Isaacson The Medici – Paul Strathern The Revenge of Analog – David Sax Heavy – Kiese Laymon A Drinkable Feast – Philip Greene Heat – Bill Buford G’morning, G’night – Lin-Manuel Miranda The Good Neighbor, the Life and Work…

  • The Best Books I Read in 2018

    For all the ups and downs of 2018, I’ll never be able to repay the 2017 version of myself for making more time for books (often on long flights) and less time for outrageous clickbait. If 2019 leads you to do the same, here are some fantastic places to start: Factfullness – Hans Rosling. The…

  • The 25 Best Things I’ve Seen on the Internet in 2018

    Every year I post a list of my favorite things on the internet. Over the past five, they’ve been, well, more political than I’d like. This year needs to come to a close differently. To kick off a 2019 without Facebook and end 2018 on a positive high note, I picked out the 25 things…