Matt DeSiena is Chief Innovation Officer and Founder at Brava. He was Head of Social at The Martin Agency, and has held senior digital strategy roles at The Winston Project, Saatchi and Saatchi Wellness, and TBWA\Chiat\Day New York. An Italophile at heart. He wishes more people would blog again. He loves reading their stories.
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First Principles in the AI Era
Brava now has its first principles for the AI era even before looking at competitor work. What made it easy to write: These five first principles are simply my first principles in creative technology, and now the core of the operation model of Brava. AI Accelerates. People Originate. The most respected person in the AI…
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Jev & AI Privacy
I installed buzzy AI model Jev in a contained repo this morning to test out the hype they’re trying to manufacture on Reddit. I’m not a hater of the hustle from their growth team. It’s great for isolating tool calls and lowering the cost of tokens with whatever frontier model you’re using. BUT it definitely…
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Back From Cannes
I’ll have a lot more to say about The Cannes Lions Festival of Creativity this week. It was Brava’s first time there, and my wife and I took the kids to the festival (and a big thank you to both The Female Quotient and their main sponsor Lowe’s for running a kid’s camp so well).…
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Humans are the Internet’s Minority
According to Cloudflare, agent traffic surpassed human traffic to websites for the first time last month.
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The Age of Product is Here
We’re less than a week away from Apple’s WWDC where Tim Cook prepares his last address to developers and creative marketers before moving to Executive Chairman. His successor, John Ternus, was my preferred pick for CEO over Craig Federighi. At a high level at Apple and across verticals right now, AI’s the forcing function for…
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A Small Design Feature for Friends
Words…with Friends.
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The Pope Endorses Open Source?
I was up this morning making the kids’ pancakes and browsing the Pope’s new encyclical (as one does on a Monday) and saw this paragraph. Today, among the goods that are universally intended for everyone, we must also include new forms of property, such as patents, algorithms, digital platforms, technological infrastructure and data. In a context where…
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Beautiful Parable on Roberta Williams
A beautiful parable on Sierra Online founder Roberta Williams, who willed Mystery House into existence at her kitchen table. Now the subject of a documentary.
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The Best Things I’ve Read on the Internet in 2025
Each year I post a recap of the best of everything someone has written, filmed, posted, shared on the internet. l love this exercise. I always will. Previous editions: 2021, 2019, and 2018. As I think about this year, though, I noticed that the proliferation of poor and frankly lazy images and video into every…
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Meet your Heroes