Even Katie – who is ordinarily a phenomenal tech journalist – can’t help herself:
She writes: “This is exactly what Instagram has known for a while: Instagram is mainly a place for Reels and DMs, and the main action on there now is watching Reels and DMing them to your friends (which I certainly do!).”
That’s what it is because that’s how they’ve designed it. This isn’t a magical shift in user behavior. They’ve actively developed the product this way.