Hi.
I’m Matt DeSiena, a creative technologist in New York, and this is the ninth version of my website.
This site isn’t here to grow a personal brand. It’s an unfiltered place of my own: what I’m reading, the links I’m clicking, and the friends I’m spending time with. Some AI and tech, too. By day I’m Chief Innovation Officer at Brava.
My work has shown up in The Wall Street Journal, Adweek, Campaign, WP Tavern, the Brooklyn Daily Eagle and Social Media Week.
Grab a glass of wine. If you found me through LinkedIn or AI, start here.
Recent posts
Recent notes
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‘I’m Not Going to Have Blood on My Hands’
An award-winning ESPN producer resigned after 24 years over the network’s embrace of sports betting.
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“Are You Ready for Everything to Look Like TikTok?”
Mia Sato reports on Mark Zuckerberg’s concession that TikTok beat him. Facebook (Meta) is apparently testing the final stage of Instagram’s full transition away…
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The Instability of the AI Business Model: Exhibit A
Less than three months after token-maxxing rightfully got shredded by the press, the companies using AI, and starting with the CFOs, the need to…
Let’s grab an affogato.
Looking to catch up or chat about what you need help working on?