Hi. I’m Matt, a strategy executive whose built Fortune 150 brand/digital work at large and small agencies.
My superpower is running cross-disciplinary teams that turn well-written creative briefs into campaigns that start in a social feed and then into a cultural conversation. I’ve been a strategy or content lead in $25 million+ of new business wins.
The strongest brand strategists have unconventional interests and mine are no different. I’m currently talking about The Medici Family, audio tech stacks, New Urbanism, low-code development, the fall of Facebook (see easter egg under my photo), the optimal way to put a child down for a nap, and why Web 2.0 succeeded where Web 3.0 is struggling.
- Currently: Head of Social, The Martin Agency
- Previously: SVP, Strategy at the Winston Project. Co-Founder, Protostar Studios, VP, Saatchi & Saatchi Wellness, Principal (wonder+hill), Content Director (TBWA\Chiat\Day), Digital Strategy (Talent Partners, Exit by acquisition: The Carlyle Group)
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