Matt DeSiena's the Head of Strategy at The Winston Project, a marketing collective based in NYC. He's also held senior strategy roles at Bold Move, TBWA\Chiat\Day New York, and Saatchi & Saatchi Wellness, and served on the board of the Cobble Hill Association.

Optimism amid the pandemic


Last year while in Tuscany, we drove down to Montalcino for the weekend. After nearly missing the sloped driveway and happy avoiding a rollercoaster-style tour of the Tuscan hills, we arrived at Villa Cipressi – a tiny family vineyard in Castelnuovo dell’Abate. The wines were complex but not overpowering, and the tour of the facilities introduced us to a history of the vineyard, the...

quarantine musings


It’s Day 52 of our quarantine in the age of COVID-19, and I’ve spent the last five weeks editing a running recap of events during this entire mess. By the end of this I hope you’ll follow some underrated Twitter accounts/comedians, be shocked about some things that weren’t reported in the news, and have a better understanding of the worst flavor of LaCroix. There is...

Some Things I Learned in 2019


2019 deserves a medal. I think it’s one of the first years in a long time (since 2014 to be scientifically accurate) where Americans took inventory of their lives just before the clock struck midnight and thought “Well, except for the diapered mouthbreather in the Oval Office doing all sorts of damage to our long-term future, this wasn’t a bad vibe.” I have to agree. For...