A Taste of What’s to Come


The feeling of writing your site’s first post is much like the first time you eat cannoli — you hope it happens as often as possible, but it’s not the first dessert you immediately think to eat.

Well, thanks to the magic of Asana — I’ll be reminded to blog *and* eat the standout cannoli at Court Pastry Shop at least twice a week. (Also added: Morning workouts.)

This begs the question that’s surely on everyone’s mind: If the best cannoli are made with ricotta, sugar, allspice, cinnamon, chocolate chips, lemon, and wrapped in the most complex crust ever conceived by man, what will the blog be filled with?

A smattering of the things the internet gets right doused in Matt’s hot sauce: Personal guides and maps through amazing (and often hidden) neighborhoods in cities around the world, playlists that maximize your creative productivity, a glimpse into some of the best people on the planet, and my strong opinions about cannoli.

Here’s a scientific analysis based on a focus group of one. I hope to show you more of these in the future:

Cannoli Greatness
Other Desserts

Until then, enjoy the other content that’s sure to make an appearance in the coming weeks.

Game on.

About the author


Matt DeSiena's the Head of Strategy at The Winston Project, a marketing collective based in NYC. He's also spent time in senior strategy roles at Bold Move, TBWA\Chiat\Day New York, and Saatchi & Saatchi Wellness, and served on the board of the Cobble Hill Association.

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By Matt